Kenos buys Plumbing.ltd, and with it the word for the trade

The thinking behind the purchase is simple. Kenos wanted to bring the keyword plumbing together under the Kenos Plumbing & Heating Ltd name. Holding the term that defines the category puts the company in front of the customer at the moment the need is greatest, and it makes Kenos a leader in the space rather than one more name in a list.

The approach owes a good deal to Kenos's mentor, Charlie Mullins, the founder of Pimlico Plumbers. Mullins took a one-man business and turned it into one of the most recognised plumbing names in Britain. His point was that in a crowded local trade, a name people remember is worth more than another van. Kenos is taking that point online. Pimlico Plumbers was built on the streets of London. Kenos is building where the modern customer begins: the search box, and the word that names the job.

A short, exact name like Plumbing.ltd does several jobs at once. It reads as settled and trustworthy. It matches people who need help today, not next month. It is easy to say down the phone and hard to mistype. It makes the owner the reference point for the category. And the .ltd ending tells a customer they are dealing with a registered limited company, which is the kind of reassurance people want before they let a stranger into the house.

Between them the five names follow a customer from the emergency call to the right part and the finished repair.

Kenos has looked after local customers since 2008. The team brings decades of combined experience to every kind of plumbing, from a dripping tap or a weeping pipe to fitting, servicing and repairing boilers. The firm is Gas Safe registered under number 526157 and offers Emergency Plumbers 24 Hours A Day, 7 Days A Week. With Plumbing.ltd added to the group, Kenos Plumbing & Heating Limited owns the word that names its industry.

Find out more at Plumbing.ltd.