Anthony Hawley of Rekode acquires GreatWordpressTools.com

Anthony Hawley, the founder and developer behind Rekode, has acquired GreatWordpressTools.com. The deal was brokered by Aston Kennedy, CEO and founder of Domain Investors (domaininvestors.co.uk) and Domain Investors LLC (domaininvestors.llc). The terms have not been disclosed.

For a developer who has spent more than 20 years keeping other people's WordPress sites running, a name that says exactly what WordPress owners search for is a natural fit.

Hawley is an independent UK developer based in Loose, Kent, working with clients across the UK and worldwide. Rekode's promise is short: "Your website, properly looked after. By a developer who knows it inside out." Clients deal with him directly. There are no account managers, no anonymous support desk and no ticket passed between three people.

His commercial experience spans WordPress, Shopify, ecommerce, analytics, accessibility, performance, website security, custom development, APIs, integrations, automation and platform migrations. It includes independent work and delivery alongside agencies, designers, marketing teams and larger digital departments on established international brands such as Coca-Cola, FIFA, Samsung, Microsoft, British Airways, American Express, Sony, HSBC, Intel, Krispy Kreme, Heinz and Nestlé.

He keeps the client list small on purpose. In his words: "I'd rather do excellent work for fewer businesses than average work for hundreds."

WordPress, WooCommerce and Shopify are the core platforms. Webflow, Squarespace, Wix, Framer, Drupal, React and custom or legacy PHP sites are also supported.

The newest part of the business is migration from WordPress to EmDash, an open-source CMS from Cloudflare built as a modern successor to WordPress. It is written in TypeScript end to end and built on Astro. Each plugin runs in an isolated sandbox with only the permissions it declares, so a bad plugin cannot take the whole site down. Every EmDash site also ships with a built-in MCP server, REST API and CLI, so AI tools can draft, edit and schedule content with the same permissions as the team.

Rekode runs a migration in five steps: audit and plan, content import, design rebuild as Astro components, SEO and 301 redirects so rankings carry over, then launch and ongoing care. Hawley is also honest that not every site needs to move. If a WordPress setup relies on something EmDash cannot match yet, he says so and helps the client get the most out of WordPress instead.

Plans run month to month, and the first month comes with a refund guarantee. Work starts with an email to hello@rekode.co.uk. Rekode replies with a time estimate, waits for approval and then does the job.

WordPress owners rarely search for a developer's brand. They search for the tool that fixes the problem in front of them: a backup plugin, a speed fix, a security scanner. GreatWordpressTools.com matches that search in plain English, and a .com that describes a category is the kind of name that keeps its value. It gives Rekode a natural home for guides, tool reviews and advice to sit beside its paid support.

The purchase was brokered by Aston Kennedy, who founded Domain Investors in the UK and Domain Investors LLC for global digital assets. A broker matters on both sides of a deal like this: valuing a descriptive .com fairly, keeping the buyer's identity private until terms are agreed, and moving the name safely through escrow so it lands with the new owner and nobody else. That is the day-to-day of domain brokerage, and the same desk handles premium domains for sale on newer endings such as .si.

Clients and agencies give Rekode 5.0 stars. Tabitha Winter, Head of Studio EMEA at Weber Shandwick, wrote that Anthony "is responsible, reliable and does whatever it takes to get the job done." Other reviewers include Luke Ayling of Ranch Creative, Katie McHugh of Eyecandy, Grace Greensitt of We Are Uno, Francis Burns of Puzzle and Caroline Johnson of Adjust Your Set.

EmDash's built-in MCP server shows where websites are heading: content managed alongside Artificial Intelligence tools, not apart from them. Site owners already use Ask AI Artificial Intelligence at ArtificialIntelligence.com.ai and quick AI chat tools to draft pages and troubleshoot errors before calling a developer. The same group covers the field through AI at a-i.llc, Artificial Intelligence (AI) at aiai.llc, askaillm.com, aifirstllm.com, ArtificialIntelligence.llc, ArtificialIntelligence.ai.in and ArtificialIntelligence.kred. Plugins with full server access are still the commonest way into a WordPress site, so read the AI Security guidance before handing any AI tool or plugin the keys.

USA Time Magazine has reported what Rekode publishes about itself. For current plans and availability, contact Rekode directly.