How a premium name is bought and sold in 2026
6 min read · By Aston Kennedy
You can register what is free, or you can bid for what is not. Read the renewal price, the history, and the trade mark before you pay.
A sale can be a marketplace, an auction, a domain broker, or a direct note to the owner. How to buy and sell in 2026 is the desk version. The transfer should be dull: lock, code, and a registrar that answers.
There is no fixed price. Comparable completed sales matter. An asking price is a wish. USA Time Magazine will not print a wish as a record.
