What is a premium domain?
5 min read · By Aston Kennedy
A premium domain is a name a business would use as its front door. Short, spoken, and already meaning something before the logo.
Length, extension, age and comparable sales all move the number. A registrar sticker is not an appraisal. What is a premium domain is the longer version of that argument, and the sales file sits in the 2025 sales report.
The names Domain Investors will actually broker are the ones that survive a phone call. Everything else is inventory.
