Posting regularly on TikTok but not getting the likes you want? In 2025, success isn’t just about content, it’s about keeping up with the latest trends. TikTok continues to be one of the most valuable social media platforms for brands and creators to showcase their content. With new trends emerging rapidly, staying updated is key to capturing audience attention and maximizing engagement. Whether you’re an established brand or just starting out, keeping up with trends can amplify your presence.
From candid content and AI integration to nostalgia marketing and roasting colleagues, TikTok’s 2025 trends are more diverse than ever. These trends are shaping how creators and brands connect with their audiences in fresh, engaging ways. In this blog, we are going to share key trends to keep an eye on in 2025 and harness them to maximize your engagement. So, let’s get started!
AI-Driven Content Creation
A major trend to watch and follow in 2025 is AI-driven content creation. Artificial intelligence is becoming an important part of TikTok, making content creation easier, more efficient, and highly innovative. TikTok has introduced AI tools like Symphony, which help creators generate ad scripts, translate videos, and create AI-generated avatars. You can use AI for scriptwriting, idea generation, video editing, voiceovers, and even storytelling, enhancing creativity and engagement. For an instant boost, choose a highly rated service and purchase likes for initial reach and engagement.
Candid Content
Gone are the days of professional and polished videos. Today, raw, unfiltered, and candid content is the new gold standard for every social media platform. Users connect more with authenticity, which is why candid content is the new trend. You can share casual, behind-the-scenes bloopers, unexpected reactions, relatable personal stories, days in your life, etc., to showcase your personality. One trending example these days is forgetting to mute yourself on Zoom calls. Such content makes a connection with your audience on a deeper level, resulting in increased views and likes.
Female Inclusivity
Women-focused content is taking center stage as elevating women’s voices has become important. More creators are celebrating female achievements, struggles, and empowerment as women-led content is thriving. Even brands are featuring more female creators in their campaigns to promote female inclusivity. You can share conversations on gender equality, self-confidence, career growth, everyday female experiences, social commentary, career tips, etc. For example, you can share “What women are told vs. what they should hear”—challenging outdated advice with empowering messages.
Roasting Colleagues
Lighthearted workplace humor is going viral these days. Employee creators are creating playful “roasting” videos about their coworkers and office quicks. From mimicking a colleague’s funny habits to POV-style videos, you can use different content ideas to spark engagement. One trend getting maximum likes is using popular audio clips to express office frustrations in a comedic way. No matter what you post, the key is to keep it friendly, lighthearted, and relatable—without anything mean-spirited. For example, you can share videos on “Different types of co-workers in a meeting,” imitating the “always late,” “overly enthusiastic,” and “silent” co-workers.
Nostalgia-Driven Content
Nostalgia is a strong emotional driver making nostalgia marketing a key trend in 2025. TikTok users love revisiting childhood memories, early 2000s aesthetics, and moments that define their past. By reviving trends, music, memories, and aesthetics from the past, you can evoke an emotional connection and spark engagement. Share throwbacks to childhood and school days, recreate past trends with a modern twist, and use old songs, jingles, or sound effects that trigger memories. For example, share “Childhood snacks we all forgot about,“ featuring candies and chips from the early 2000s.
Food Challenges
Food challenges were a major trend in 2024 and continue to dominate in 2025. The TikTok audience loves innovations with food, and this year, unexpected food combos, speed challenges, and unique taste tests are trending. You can share spicy food challenges, bizarre food combinations, one-minute food challenges, blind taste tests, recreating nostalgic childhood snacks in a modern way, etc. Such content is highly engaging and fun to watch, bringing more views and likes. For example, you can try orange juice coffee – a citrusy caffeine boost and share your experience.
Revealing a New POV
Reshaping familiar experiences with a fresh perspective is a major trend in 2025, making everyday moments feel new and engaging. From unexpected camera angles to immersive storytelling, creators are using unique ways to grab attention. You can experiment with first-person POV videos, role reversals, object perspectives, or reframing past experiences by showcasing different sides of the same event. For example, share “POV: You’re the friend who always plans the trips, but no one replies in the group chat.” This type of content resonates deeply with audiences and drives engagement.
Integration of E-Commerce Features
TikTok is no longer just a content platform—it’s a complete shopping hub. In 2025, TikTok Shop, in-app purchases, and live selling events are trending, making it easier for users to buy directly through the app. Brands are turning engagement into sales using these tools. You can use TikTok shop product demos, live shopping streams, unbox with me, try on hauls, and use user-generated reviews to boost sales. For example, if you are a beauty influencer, you can host a “GRWM“ live stream with shoppable makeup links.
Eco-Conscious Content
Sustainability is in the spotlight, with eco-friendly content gaining momentum as people lead the charge for climate awareness. Creators are using TikTok to promote environmental awareness, eco-friendly habits, and sustainable living. You can share green lifestyle choices, product recommendations, upcycling ideas, zero-waste tips, vegan recipes, and climate advocacy. For example, share “5 small changes to make your life more sustainable”, featuring reusable alternatives. This type of content encourages sustainability and captures more attention and engagement.
Rise of Microlearning Content
Short-form and to-the-point education is booming as users crave quick, digestible insights on various topics. From fitness and beauty to finance and technology, every topic has a massive audience base on TikTok. Creators who teach something valuable in under 60 seconds are seeing massive engagement. You can try “Did You Know?” facts, step-by-step tutorials, life hacks, productivity tips, personal finance advice, and interactive Q&A sessions to boost engagement. For example, if you are a fitness trainer, you can post “1-minute core workout for busy people,” making fitness accessible.
Conclusion
TikTok is a diverse platform where new trends evolve almost every day, making it important to stay updated. We have mentioned the top trends to watch and follow in 2025 to drive engagement and followers. To stay ahead, embrace key trends like candid content, female inclusivity, food challenges, e-commerce features, eco-conscious content, etc. Following trends helps you boost your reach to the right audience and ensure success.
Madylinks Seo Agency