In the apparel industry, the terms white label and private label are used interchangeably but they are different. Knowledge of these differences can assist retailers and brands in the decision making process regarding sourcing and branding. This article will compare and contrast white label and private label clothing, with an emphasis on how bulk jackets can be purchased and customized under both models, as well as the involvement of American clothing manufacturers.
White Label Clothing Definition
White label clothing means clothes that are manufactured by a particular company and are sold to different retailers. These retailers then wash the garments and put their own labels on them. White label products are generally off the shelf in terms of design, which enables the retailer to buy the products in large quantities and easily incorporate them into their store. This method is widely used for bulk jackets as it allows to minimize the time to market and reduce costs.
Private Label Clothing Definition
Private label clothing, however, is a more formal relationship between the retailer and the manufacturer. The garments are not only labeled by the retailer but are also most of the time ordered to fit certain requirements or to cater for a certain market. This gives the retailers more control on the style, quality and the level of differentiation of the product. Private label jackets bought in large quantities can be a competitive advantage since they are unique from other jackets in the market.
Advantages of White Label Clothing
White label clothing is beneficial to retailers who wish to diversify their product range without the expenses and uncertainties of product manufacturing. It is a fast method of stocking a store with products that are already prepared for sale under the retailer’s label. For bulk jackets, this can mean restocking the inventory at a very fast pace to meet the demand that is occasioned by the various seasons.
Advantages of Private Label Clothing
Private labeling is beneficial in that it helps to build brand loyalty and increase the profit margin. This way, retailers can offer products that meet the customers’ needs and provide differentiation from other similar stores. In the case of bulk jackets, private labeling helps the retailers to provide designs or features that are different from the rest and which can be sold at a higher price.
The American Clothing Manufacturers
White label and private label clothing strategies involve American clothing manufacturers in a very significant way. These manufacturers are preferred because of quality assurance, short transit time, and adherence to labor and manufacturing laws of the United States. In the case of bulk jackets, American clothing manufacturers can offer white and private label services, which means that retailers can easily customize the product or have it delivered quickly.
In conclusion, it is possible to state that white label and private label clothing are different in many ways, and the choice between them depends on the retailer’s objectives, brand vision, and consumer preferences. Both models can be used to market bulk jackets, although the levels of customization and brand control differ. Knowledge of these differences may assist the retailers in managing the challenges of apparel production and select the most appropriate approach to their company.
Waqar Hussain