How Event Planners Can Effortlessly Connect with Vendors and Clients

Event planners should always prioritize vendors and clients the most as they are the source of income and reputation, which helps to reach maximum potential clients. Strongly connecting with them is crucial to grow the client base. Are you wondering how you can effortlessly connect with vendors and clients as an event planner? Follow the tips below: 

1. Attend Events 

Attending industry events is a great way to connect with many event planners and possible clients. You can be part of an industry community and enhance your brand reputation. Exhibiting at industry events helps you to directly meet and pitch services to potential clients. 

Try to collect maximum contact details rather than focussing on making sales every day. Create the base for relationships to work together and build a positive brand reputation. 

2. Share Digital Business Cards 

With digital business cards, event planners can connect with numerous clients and vendors by easily and instantly sharing contact details. They may also give analytics to help you understand the current status of your networking. 

You can share a digital business card with clients using your phone. You can also share it via social media and QR codes. 

3. Select the Perfect Social Media 

Social media is an effective tool for advertising event planning if you follow the right approaches. You should select the right social media platform to post your content so the target audience gets to see it. Check the information about clients you wish to reach and find which social media platforms they use the most by seeing the demographic data for multiple platforms or by questioning the present client base. 

Try to focus on one social media platform where most of the target customers spend time, mainly if you have a small team. Then, you can decide how frequently you will post, the type of content that gets maximum engagement, and set goals to make social media marketing more effective. You can also go for paid advertising on Facebook and Instagram to attract new clients. 

4. Do Email Marketing 

Email marketing can be a great conversion tool in event planning. As you allow the potential customers to keep in touch with you via regular newsletters, it can nurture leads, and keep your brand in their minds. However, your email newsletters should give value to subscribers to engage them. 

Consider your target customers,  their interests in different topics, the insights you offer, and how you can make potential clients subscribe to the mailing list. Try to provide a lead magnet in return for their contact details or write strong CTAs sharing what they get after the subscription. 

5. Show Your Previous Work 

Showing your previous offerings is one of the best ways to impress potential clients. Add catchy images and videos to give an immersive experience to website visitors. They may feel like enquiring about your services before leaving your website. 

6. Get Many Client Testimonials 

Gathering maximum client testimonials is one of the most effective marketing strategies you can implement as an event planner. You can endorse your brand as your previous clients share their positive opinions. With testimonials, you can always build a positive impression on potential clients and vendors rather than making big claims yourself. 

Share the testimonials on your website and social media platforms to increase your reach. Ensure that you always follow up with your clients after any big event by requesting them to give testimonials if possible. You can also offer them attractive incentives if it gets tough to gather testimonials from clients. 

7. Go for Partnerships

Building partnerships can always work for easily connecting with numerous vendors and clients. Try to find a brand offering complimentary services, like catering, that has target customers similar to yours, and thus, they may be interested in services offered by an event planner. 

Since partnership marketing gives you freedom, you can work in the preferred ways. Be it partnering on a later service, offering attractive discounts to each other’s customers in return for user insights/data, or posting guest content on each other’s websites, you should consider your marketing intentions and the ways you should work with your partner to fulfill those goals. 

The Bottomline 

As an event planner, you can always follow the tips above when it comes to connecting with vendors and clients. Once you identify your brand niche and potential clients, you can formulate an effective strategy that points out exactly what your potential clients look for and makes them engage with your promotional content.