The global sporting goods market is booming, and we expect it to hit a whopping $395 billion by 2027, growing at a CAGR of 6.8%. According to a study by ESPN, across the four main sports leagues in the US, the annual growth of eCommerce has reached almost $22.5 billion.
But here’s the catch: it’s not just about having an online store; it’s about having the right one. BigCommerce is designed to tackle the unique challenges of the sporting goods sector, from managing bulky inventory to catering to seasonal demand.
Therefore, in this blog, we’ll examine the different aspects of BigCommerce for the sporting goods industry. Continue reading as we learn more about the different aspects of selling sporting goods in the following sections.
Role of BigCommerce in the Sporting Goods Industry
BigCommerce is not an eCommerce platform that a newcomer can learn in minutes. It has several features and capabilities that simplify the user experience. That’s where an eCommerce web development company can help by providing expert guidance, implementation, and tailored solutions to maximize the platform’s potential for your business.
Still, if you’ve built a website or utilized other eCommerce systems, BigCommerce will be easy to use. On the contrary, if you are a beginner, you must study it. Learning technical terminology might be challenging for beginners. Expect some hard effort.
8 Top BigCommerce Features for Sporting Good Sellers
#1 Seamless Omnichannel Selling
Your customers are everywhere in this social media universe: Instagram, Amazon, Google Shopping—you name it. BigCommerce makes it easy to see across multiple platforms while keeping the inventory in sync. Businesses using omnichannel strategies retain 89% of their customers, compared to 33% for those that don’t.
#2 Flexible Shipping Options
Shipping a sporting kit isn’t the same as shipping a pair of socks. BigCommerce integrates tip shipping providers to offer real-time carrier quotes, local delivery, and flat-rate shipping options. You can use shipping promotions to incentivize larger purchases (e.g., Free shipping on orders over $99).
#3 Efficient Inventory Management
BigCommerce offers robust inventory management tools to help you run your business efficiently. It can automatically track inventory levels in real-time so that you receive an alert when the inventory falls below a pre-set threshold. To maintain consistency, you can also synchronize your inventory across multiple sales channels, like physical stores, eBay, or Amazon.
It will also provide a detailed inventory report to help you understand sales trends, top-performing products, and inventory turnover. If your business has multiple warehouses, you can also integrate the Warehouse Management System feature to manage inventory across locations.
#4 Advanced Search and Filtering
Sporting good shoppers often know what they want, be it size, brand, or material. BigCommerce’s advanced search and filtering tools make it easier for customers to find their perfect match. You can also manage your inventory accordingly based on individual product variants like size, color, or material.
#5 Better Promotions and Discounts
The fans must be notified about new launches now and then. You must keep them updated when relevant types of products are available. One common reason behind abandoned shopping carts on sports eCommerce websites is high prices. Suppose you plan a strategy for discounts and promotions alongside customized deals based on their behavior analysis and preferences; BigCommerce allows you to group customers based on their buying behavior and demographics, which you can use to tailor customized discounts and marketing campaigns.
#6 User-Friendly Interface
To increase sales, it is essential to create a smooth consumer experience. The key is eliminating the gap between the front and the back end. Although challenging, a BigCommerce development agency can achieve this. Once achieved, the rewards are immeasurable.
BigCommerce is known for its user-friendly interface catering to beginners and experienced users. Some key aspects include:
- Dashboard Overview: The dashboard has a clean, intuitive design that provides quick access to key areas like orders, products, storefront design, and more.
- Mobile Friendly: The admin panel and dashboard are optimized for mobile devices, allowing you to manage your store on the go.
- Order Overview: The ‘orders’ section provides filters, clean order status updates, and other features that simplify managing sales.
#7 Think Out-Of-The-Box
The sports industry differs from other eCommerce websites, such as fashion or daily-use websites. However, the “ease of use” factor must also be considered with updated technology.
Adapting automated tasks such as sales reporting, inventory tracking, and operational and transaction cost analysis makes this easier. BigCommerce has features that help with product management, order and customer management, and app integration.
BigCommerce makes adding and managing products straightforward. It has handy features like bulk editing, drag-and-drop image uploads, and built-in SEO Tools like title tags, meta descriptions, and customizable URLs.
#8 Payment Flexibility
From Apple Pay to PayPal to “Buy Now, Pay Later,” BigCommerce supports a range of payment options, catering to all of your sporty splendors. It also allows merchants to create payment options based on geographic regions. So, you can now ensure that your customers see payment methods that are familiar and trusted in their location. Besides, BigCommerce doesn’t charge additional transaction fees, making it a cost-effective choice for your sports eCommerce store.
BigCommerce is Revolutionizing Brand Building
You can consider BigCommerce your coach, guiding you through every step of the e-commerce game. With specialized tools, tailored features, unmatched flexibility, and consistent efforts, you can take your sporting goods business to success.
Some BigCommerce players, like Pro Sports Gear Co. and FitLife Supplies, dominate sports eCommerce, and your next success story might be yours!
Sign up with Brainvire as your BigCommerce partner to learn more about the possibilities of excellent brand building today!
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