For big businesses and enterprises, it’s common to have many offices or branches in different countries of the world. But even if they operate from one country, they usually partner up with some of the other country’s businesses and ship their products. But have you ever thought about the competition? We usually talk about the small companies and their local as well as national competition. But when someone enters the international market, they have to compete with both national and international level companies. This is exactly where they hire an international SEO company to ensure their enhanced visibility and improved sales.
However, translating your website into different languages and creating content according to different country’s cultures or trends isn’t a piece of cake. There are plenty of things you need to take care of while doing the business and it’s not possible for you to do the SEO as well. This is the reason, enterprise and multinational companies hire SEO experts who help them enhance their visibility and scale their business growth.
If you are also the one looking for a complete guide related to international SEO for enterprises, this blog is mainly for you. Read it to the end and you will be able to do the SEO of large enterprises and multinational companies without any issue.
How Can An International SEO Company Help You?
Here are some of the critical aspects of SEO and only an international SEO company can help due to having the right experience and expertise:
Market Evaluation
The number one and most important thing when entering the international market is to evaluate the market. You must understand which market you are stepping into because not every country offers the same opportunities. To evaluate the market, you have to go to the search console and open the traffic section. Once you have opened the traffic section, there will be an option named “countries”. Click on countries and there will be a list of the countries your website is getting traffic from. The number one name will be the name of the country you are currently living and working in.
I would suggest you target the second and third countries on the list. The reason is that you are currently getting a good amount of traffic from those countries and it will be easy for you to rank as compared to going for the countries first that are not even on your list.
Detailed Keyword Research:
When entering the international market, it is crucial to do deep keyword research. You need to know what the people are searching online or what they are looking for. The SEO experts do detailed research and suggest the things that can help you attract your targeted audience. Moreover, they provide you with a list of the keywords that can help you enhance your visibility in search engines like Google.
There are tons of tools available you can use to find the language-targeted keywords to incorporate into your content for the sake of getting the attention of the specific country. One of the best things you can do while targeting a new country is to find the long tail keywords and adjust the places of that country naturally with the keywords. This will tell Google which country you are trying to target and will help you reach out to those via algorithms.
Competition Analysis:
The very next thing you need to do is competition analysis. You must know who your competitors are and which strategies they are using to grab the customer’s attention. You can use your keyword research tools to do the competition analysis as well. Tools like UberSuggest, Semrush, and Ahref provide features to help you find your competitors and run the audit to see what they are doing and how much traffic they are getting per month. Moreover, these tools can help you get the complete backlinks sheet your competitors have built over time.
How To Find The Best Digital Marketing Company?
There are plenty of digital marketing companies in London but if you are looking for the best international SEO services, you need to do some work on it. The best thing I would suggest to you is to find the agency with the help of Google. Open your Google search bar and write the keyword “best digital marketing company in London”. Now open all the domains appearing on the first page of Google and start checking their websites and packages.
You don’t have to go to the second or third page because the agencies can’t save a spot on the first page; how can you expect them to make your website on the first page of Google? So open the first page’s domain, review their websites, and start contacting them. The one who gives you the best quote, hire them for your international SEO project.
Pauline Harley 
Spero Agency