Anyone who thinks that Instagram has only been experiencing instability at the end of 2024 is mistaken! The social network has undergone several updates in recent months, bringing different upgrades and new features to users, including Instagram Collabs.
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What is Instagram Collabs
Collabs, or collaborations, is a tool that allows a single feed post to have more than one author and, consequently, be displayed on more than one profile. And it can even be used in Reels.
Posts made using Instagram Collabs count all engagement metrics (likes, comments, and other reactions) equally for the users listed as authors.
Despite having great potential to be explored among content creators, any user can use the feature and create a collaborative post.
How to use Instagram Collabs?
Creating a post with Instagram Collabs is easier than you might think! Check out the step-by-step guide we’ve prepared for you:
First step: open the Instagram app and access the post creation screen, either by swiping the home page from right to left or by clicking the + button in the top right corner.
Step 2: Now, at the bottom of the screen, choose the format of your post. Remember that Instagram collabs can only be used on Feed (photo/video) and Reel posts. After selecting the content to be posted from your device’s gallery, click next.
Third step: after the image editing screen, in the new publication section, where you write the caption, add location, among others, go to tag people.
Fourth step: in the tagging area, select the “Invite collaborator” option, which is located in the bottom right corner of the screen. Once done, search for the user who will be indicated as a co-author of the post you are making. Then just post the content as usual.
Receiving an Instagram Collabs invite
Now that you know how to create a post with Instagram Collabs and invite someone else to collaborate on your publication, understand what it’s like to receive an invitation to be a co-author:
First step: check your notifications! When you are tagged as a contributor to a post, you will receive a notification on your profile.
Second step: when you open the notification, you must click on the “Analyze” button located just below the post. By doing this, you can accept or reject it. If you accept the notification, the post will be displayed on your profile.
Advantages of Instagram Collabs
For everyday users, Instagram Collabs can be advantageous for that romantic couple post, already created and displayed on both of their profiles or even to share that record among a group of friends without having to pass the photo to each other.
But what about companies and brands that need to build a presence in the digital world? How can this tool be beneficial?
The first advantage we can highlight is the increase in the number of accounts reached organically. This is because content that would normally only be displayed to your followers now also reaches the followers of the accounts of all the authors of the publication.
In addition to increasing reach, the number of Instagram followers can also be positively impacted by collaborative posts, and, thinking in the medium and long term, they contribute to the consolidation and construction of the brand/company’s authority on social media.
Learn more about how you can grow with Collabs in this video:
Now tell us, have you tried Instagram Collabs? Did you imagine how much it has to offer?
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